Doing Freelance Designing the Right Way
If you are thinking of lending your designing talents to a wider range of clients and are looking for the best information to begin this is a good place to start
You will know that you are ready for freelancing as a designer when the time is right. Maybe there has been some change in your life, and you want to try something new, or perhaps you have learned everything you can in your role as a designer. Whichever the case maybe here are some tips on how to make money as a freelance designer.
What Is Your Unique Selling Point?
The first step is building what the industry calls a unique selling point (USP). The unique selling point is the thing that separates you personally or professionally from other freelancers. It is what will allow you to take advantage of the niche that you will plan to enter.
Choose A Niche
The second step is determining the niche. The niche should be suited to your unique selling point. If your USP is, for example, your style of designing, then a niche that allows for you to express that style of design fully will be the best to enter. If your USP is your ability to meet challenges, then your target niche would be one where there is a strict adherence to customer specifications.
Build Your Portfolio
The third step is building a portfolio. This is where you gather a list of some of the best works that you have suitable to your target niche as a catalog to showcase what you could do.
Put Yourself Out There
The fourth step is put yourself out there. You can utilize any avenue to showcase your talent to a wider audience. The best first clients to target would be customers who you could meet face to face. Getting clients such as these would allow you to gain work experience and excellent reviews that you can utilize later on. Try to keep this in mind.
Additionally, you can use job boards to get some exposure initially. Job boards such as upwork.com and freelancer are great sites that will allow you to showcase your skills as they enable you to target clients instead of trying to attract them. You can pick the clients you would like to work and have more confidence in completing the client’s job.
After you have built up a reputation as a freelancer with an active client base, you can then develop your services even further. Creating a website or blog would help you to create an accessible platform for potential clients to easily contact you and know what services you have to offer. The platform would have contacts previous work samples and even your reviews this will highlight the quality of your work and attract higher paying clients.
Your website or blog has its advantages as it can serve as the central point through which you can market your skills. Share the web page with clients on business cards, forms and flyers. Additionally, the website could be linked to other social media to give your business maximum exposure.